1. Mailing list subscribers must specifically opt-into the list they are subscribed to. This applies to both new subscriptions and the bulk addition of addresses already subscribed via other means. Confirmation is handled using a single confirmation message sent to the subscriber's email address. This mailing must contain a URL to the site's privacy policy, a brief description of the mailing list, and a URL that the user must follow to confirm the subscription.
2. Mailing list subscriber information must include the date and time that the subscription was confirmed, as well as the IP address of the subscriber at the time of the subscription. The user must be able to present this information at Naked Hosting's request.
3. The nature of email address use must be fully disclosed, either on the page the subscription is made from or with a prominent link to the site's Privacy Policy. It must be made reasonably clear how a user's email address will be used and in what circumstances it will be shared.
4. Lists cannot be procured from outside parties unless the email sender has procured a list from an organization that sells or otherwise shares email distribution lists, and all of the following conditions are met:

1. The selling organization maintains a publicly viewable privacy policy disclosing that such sales may occur.
2. The privacy policy is prominently linked to from the page the subscriber signed up from.
3. The privacy policy has not changed substantially since the user signed up.
4. Records are kept of the date, time, IP address, and form location where the subscribing user signed up from.
5. Lists procured from outside parties must have been consistently handled in a manner comparable to Naked Hosting policies.
6. Users cannot populate lists with addresses obtained for a substantially different purpose than was originally disclosed to the user.
7. All subscriptions must be re-confirmed in the manner described in Subscriptions (Section 1) before being sent bulk email messages.

Mailing Practices

1. Users must not modify the headers of any message in such a way that purposefully obfuscates the origin of the message.
2. Undeliverable addresses must be removed from all future mailings after no more than 5 bounces.
3. Users are responsible for the practices of any affiliate program members they solicit the help of, as if they were hiring an outside advertising agency.
4. Users using either outside advertising companies or 3rd party mailing programs must abide by the same policies and practices as those using Naked Hosting's own bulk mailing list tools.
5. All mailings must provide clear and simple to follow instructions for opting-out of future mailings, and all reasonable attempts must be made to facilitate the removal of a mailing list subscriber at their request.
6. The user is advised and acknowledges that Naked Hosting's electronic mail service equipment is located in California. In no event shall the user use Naked Hosting's equipment in violation of California's anti-spam laws including California Business & Professions Code sections 17538.4 and 17538.45.

Spamware

1. It is strictly prohibited in conjunction with your Naked Hosting account to sell software designed specifically to facilitate the practice of spamming.

Other

1. Predominately promotional messages must not be posted to bulletin boards, discussion forums, guestbooks, Usenet newsgroups, or any other similar service unless the operator of that service explicitly allows such messages. In the case of Usenet newsgroups, such messages must be specifically allowed in that group's charter.

Disablement

1. Naked Hosting reserves the right to disable any account at any time should it feel there is a reasonable suspicion that it is being used in conjunction with the practice of spamming.
2. Customers must substantially address all spam related inquiries by Naked Hosting personnel within 72 hours. Failure to respond within a reasonable period of time may result in the disablement of the user's account.

By following these guidelines and respecting the privacy of your visitors, you can gain much from the responsible practice of commerce online. Of course, should you have any questions regarding the proper way to use bulk email with your web site, please contact us for more information.